Provence-Alpes-Côte d'Azur, in southeastern France, stretches from Marseille’s gritty port to Nice’s Riviera glitz, with lavender fields and Alpine peaks in between. Known for rosé, bouillabaisse, and Picasso’s haunts, its economy booms on tourism, tech, and perfume from Grasse. Its sun-drenched hills and chic coast dazzle. Provence’s allure is timeless.