Newfoundland Screech
Newfoundland Screech is a rum sold in Newfoundland with 40% alcohol by volume. The term screech is a colloquial term that has been used to describe almost any cheap, high alcohol spirit, including moonshine. The term is used in the brand name for this mid-priced rum to associate the brand with this tradition. It is available in liquor stores both in and outside of Newfoundland and is blended and bottled by the Newfoundland and Labrador Liquor Corporation, after being imported from Jamaica. Unlike its counterparts in other provinces, NLC has retained its bottling business. The spirit is widely available in Canada and is also distributed in New England.[citation needed] Newfoundland Screech is used in a ceremony known as the "screech-in". The "screech-in" is a ceremony performed on non-Newfoundlanders involving a shot of screech, a short recitation, and the kissing of a cod. It is often performed either in homes or more commonly in town pubs, such as those on George Street, St. John's. Notable for their screech-in traditions are Trapper John's, O'Reilly's Irish Newfoundland Pub and Christian's Bar. Screech-ins also take place aboard tourist boat excursions such as the Scademia, which adds to the ceremony a sail through The Narrows into St. John's harbour.[citation needed]
Source: Wikipedia