Amaro Lucano
Amaro Lucano is an Italian herbal liqueur in the amaro category. It is produced by Amaro Lucano S.p.A., a family-owned company based in Pisticci, Basilicata, Italy. The adjective "Lucano" comes from Lucania, another name for Basilicata. It was created in 1894 by Pasquale Vena, a pastry chef who blended more than 30 herbs. The secret recipe has been passed from generation to generation in the Vena family. In 1900, Amaro Lucano gained fame throughout the Kingdom of Italy, after the Vena family became the official supplier to the House of Savoy, whose coat of arms appears on the label. After a period of recession during World War II, in 1950 the workshop became an industrial enterprise under the management of Vena's sons Leonardo and Giuseppe and in 1965 a new factory in the frazione Pisticci Scalo was opened.[citation needed]
Source: Wikipedia