Skol

Skol is a lager that was brewed originally by Ind Coope, at Alloa, Scotland, as Graham's Golden Lager. In 1958, the name was changed to Graham's Skol to give a Scandinavian impression . The name was later revised to just Skol. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed around the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patricia Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly. From 1973 to 1982, beer under the Skol brand was brewed by the Dutch Oranjeboom Brewery, but it was not a success in the Dutch market.

Source: Wikipedia