Waikato Draught

Waikato Draught is a New Zealand Draught-style Bitter beer brewed by Lion. It is mainly sold in the Waikato region of New Zealand, but can also be found in stores elsewhere in New Zealand and abroad. Waikato draught was first brewed in 1925. Willie the waiter, a cartoon character used to promote the beer was created in 1945. At this time Waikato Draught was selling 400,000 gallons of beer each year and was being brewed from the Innes Family Waikato Brewery.

Source: Wikipedia