Weet-Bix

Weet-Bix is a whole-grain wheat breakfast cereal created and manufactured in Australia and New Zealand by the Sanitarium Health Food Company, and in South Africa by Bokomo. Weet-Bix was developed by Bennison Osborne in Sydney, Australia, in the mid-1910s. Osborne set out to make a product more palatable than Granose, a biscuit that was marketed by the Sanitarium Health Food Company at that time. On 19 August 1926, he lodged an application for registration of the trademark Weet-Bix, a name which he had devised.

Source: Wikipedia