Krembo

Krembo, Crembo, Creambo is the name of a chocolate-coated marshmallow treat that is popular in Israel. "Krembo whipped snack" consists of a round biscuit base (17% of total weight), topped with fluffy marshmallow creme-like foam (53%), coated in a thin layer of cemacao (dairy-free, sweet baking chocolate, about 30% of total) and wrapped in colourful, thin aluminum foil. With the arrival of Ashkenazi Jews fleeing persecution in Europe during the second aliyah to Israel, they brought with them their traditional foods and confections including the predecessor to the krembo. Chocolate-coated marshmallow treats were popular as homemade sweets among the Ashkenazi in the early 20th century. The first manufacturer, the Whitman Company, coined the name Krembo. In Hebrew, the word krembo is a combination of krem (cream) and bo (in it). A mocha flavour was introduced in 1967. In 1979 Whitman was acquired by Strauss which has the major part of the krembo market in Israel. During the 1980s and 1990s smaller manufacturers introduced additional flavours such as banana and strawberry but failed to achieve a significant market share. In 2005, Strauss signed an agreement with Unilever to export ice cream and krembos to the United States and Canada due to a demand for products of this type with strict kosher certification. Under terms of the agreement, they may be sold only in kosher supermarkets and import shops. The distributor in North America is Dairy Delight, a subsidiary of Norman's Dairy. In 2007, Nestlé introduced an ice cream variation of krembo called Lekbo (Hebrew: לקבו, lit. 'lick inside').

Source: Wikipedia