Whiskey and Coke

Whiskey and Coke is a highball cocktail made by mixing whiskey, typically bourbon or Tennessee whiskey, with Coca-Cola or other colas. A popular version of the drink is Jack and Coke , where Jack Daniel's brand of whiskey is used. The drink is especially popular in the American South. The drink is generally served with ice – sometimes in an old-fashioned glass or a Collins glass, and sometimes in less-expensive containers such as Solo cups. When bourbon is used, it is often called bourbon and Coke, or more generically, bourbon and cola. The first known mention of a drink made by mixing whiskey with Coke was in a 1907 report of an employee of the United States Bureau of Chemistry and Soils, who encountered the drink when visiting the South, and said the proprietor called it a "Coca-Cola high-ball". Bourbon and Coke would grow to become a common starting point for introducing novice drinkers to bourbon, according to Dave Pickerell, a former master distiller of the Maker's Mark brand of bourbon. According to Massachusetts Beverage Business in 2005, the popularity of the Jack and Coke combination was on the rise among 21- to 34-year-olds. Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."

Source: Wikipedia