Blaa
A blaa /blɑː/, or Waterford Blaa, is a doughy, white bread bun speciality, particularly associated with Waterford, Ireland. It is currently made in Waterford and South County Kilkenny. Blaas are sold in two varieties: "soft" and "crusty". Soft blaas are slightly sweet, malt flavour, light but firm in texture and melt in the mouth. Crusty blaas are crunchy at first bite, then chewy with a subtle malt taste and a pleasing bitter aftertaste from the well cooked, dark crust.
Source: Wikipedia
