Ceylon green tea

Ceylon tea is both the brand of tea which is produced in Sri Lanka and a historic term describing tea from that land. Ceylon tea has been described as not only a geographical descriptor but also a pillar of Sri Lankan culture, heritage, and identity. The Sri Lanka Tea Board is the legal proprietor of the Lion Logo of Ceylon tea. In 2019, Sri Lanka was the fourth largest tea producer and the third largest tea exporter in the world. The Lion Logo has been registered in 98 countries as of 2016. Ceylon tea increasingly faces rising production costs, mainly due to increasing wages, fuel prices, and utility costs. In order for the Lion Logo to appear on a tea pack, it must meet four criteria. The logo should only appear on a consumer pack, the pack should contain 100 percent pure Ceylon tea, it should be packed in Sri Lanka, and the brand should conform to the quality standards set out by the Sri Lanka Tea Board. Ceylon tea is a recognised tea because of its controlled production and should be sold in its value-refined form in order to yield higher margins. It has been suggested that restricting the usage of the logo only to licensed companies would ensure the quality of the tea and capture the interest of more customers who appreciate a certified quality product. The market for pure teas such as "pure Ceylon tea" is considered a niche market, occupying only 10 percent of the global market. Data analysis reveals that Sri Lanka's market share has been decreasing continuously, whereas the share of Kenyan tea has been increasing at a higher rate, penetrating into Sri Lanka's market share.

Source: Wikipedia