Bovril

Bovril is a thick and salty meat extract paste, similar to a yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive bulbous jar and as cubes and granules. Its appearance is similar to the British Marmite and its Australian equivalent Vegemite. Bovril is owned and distributed by Unilever UK. Bovril can be made into a drink by diluting with hot water or, less commonly, with milk. It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast. In 2004 Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian, but in 2006, reversed that decision and reintroduced beef ingredients to the formula.

Source: Wikipedia