MB pivo

Novi Sad Brewery is a brewery in Serbia owned by Heineken Srbija. It started production in 2003 and is the youngest brewery operating in the country. The brewery was founded as MB Brewery (Serbian: pivara MB). Through an aggressive marketing campaign that featured a "Svetsko, a naše" ("Global, but ours") slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina, it quickly established its MB pivo brand. At the time when Rodić Company decided to sell the brewery it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatin Brewery, Carlsberg Srbija, and Efes Srbija.

Source: Wikipedia