Hashachar Ha'ole

Hashachar Ha'ole is a brand of sweetened chocolate spread popular in Israel and the Jewish diaspora,[citation needed] and was invented in 1948. The name Hashachar Ha'ole translates to "The Rising Dawn" or alternatively "The Bright Morning" in Hebrew, in reference to it mainly being used in the morning and spread on something such as on toast, pita, or bread such as challah, or malawach for breakfast. In 1948, 5 brothers, who were all members of the Weidberg family, started a small factory manufacturing chocolate and other confectionery products including their eponymous chocolate spread, in 1948 outside the city of Haifa. In 1950 Levkowich family joined the company. Seeing a need for a new product in the Israeli market, Hashachar Ha’ole stopped producing their other products to exclusively focus the production of its chocolate spread in 1955, which was 9 years before the similar Italian product Nutella was launched in 1964; possibly making Hashachar the world's first chocolate spread.

Source: Wikipedia